You worked hard to get your Mesa business off the ground. You put blood, sweat, and tears into creating great products and services that keep your customer base happy and coming back for more. You’ve got people, logistics, and finances to deal with. But what happens next? How do you grow your business, increase revenue and deliver your products and services to more of the people who need them most?
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The answer is, having a trusted Mesa SEO and digital marketing agency like Online Advantages on your side!
Search engine optimization, or SEO, and search engine marketing are key parts of drawing organic traffic to your website and social media, helping boost your online business profile and rank in Google’s and other search engines’ results pages. A strong internet marketing strategy not only increases your visibility and your company’s profitability, but it also helps insulate you over time from competitors who are gunning for your position in Google search results and the revenue that comes with it!
Online Advantages is the Mesa SEO company you need to help make your traditional and online marketing budget stretch farther and do more with every dollar.
From tried-and-true SEO tools such as custom content writing and legitimate organic link building to bleeding-edge market research, social media marketing, and the latest best practices for local SEO strategies, Online Advantages can help you get in touch with your target audiences more quickly and efficiently by crafting an online presence that helps companies in Mesa build your branding recognition and digital strategy that helps keep you out in front of your competition with higher conversion rates and bigger revenues.
To find out more about how Online Advantages can help your local Mesa business reach the next level of exposure, interest, and revenue, we invite you to click here to schedule a free SEO audit and consultation. And to learn more about SEO, how it works, why it matters, and why Online Advantages is the top SEO company for all your business’s Mesa web marketing needs, keep reading for answers to Frequently Asked Questions about Mesa SEO!
Frequently Asked Questions About Mesa SEO from Online Advantages
There’s a difference between having an internet marketing team—and having a GREAT internet marketing team! Online Advantages demystifies SEO and “all that online stuff” with straight talk, real answers, and honest advice about all your online marketing questions and concerns!
Question: What is SEO, and why do small businesses in Mesa need it? –Jack, Mesa, AZ
Answer: SEO, Search Engine Optimization, is the sum total of all the signals and factors that attract a search engine like Google to your website and online presence. The basic idea is, everyone is weighed equally by search engine algorithms, and the algorithms decide which of the existing options are best for a given user based on their browsing history, location, the structure of their search strings, and how specific or vague their search queries are. This means that, in theory, businesses in Mesa, Arizona, and elsewhere have no particular edge over each other in terms of which ones get presented wherein Google’s search engine results pages or SERPs. It’s all based on how the algorithms read the end user’s intent for a given search and which of the available options that match it seems to best meet the end user’s needs.
In practice, companies in Mesa, AZ may do identical things—but one will get preference and show up sooner in SERPs than the other. This is because Company A, the one that shows up earlier on Google, generates more signals that tell Google’s algorithm this website contains more content relevant to what the end-user is looking for than Company B. In the digital marketing game, the one with the best SEO is the one who’s most likely to win—and if you don’t worry about SEO and internet marketing to attract more customers, you’d better believe your competition does!
Question: How does SEO work? –Augusta, Mesa, AZ
Answer: SEO is based on a group of signals including location, industry or niche, language, and more to determine what the searcher is looking for. In areas like Mesa with a large Hispanic population, people are likely to get very different results when they search “best bakery near me” and “primero paneria proximo a mi,” even though they may be standing side by side on the same street. You can try this yourself right now, by going to Google and entering this search string: “Best [type of company] near me,” where the type of company is your business’s primary niche. Thus, you might get, “Best bakery,” “best salon,” “best law firm,” “best architecture firm” and so on. Note where your business’s website first shows up in the search results, and then count up from there to the top of the page to work out your search engine rankings.
Now, notice where your competition’s websites are in relation to your own. If your site is ranked lower than theirs, your SEO is the first place to start to correct this. But even if you’re at #1 in Google’s SERPs, it is crucial to keep refining and course-correcting your SEO to keep your website there!
Question: Are Google search engine rankings really that important for local Mesa businesses? –Guillermo, Mesa, AZ
Answer: The only answer we can give here is a resounding YES! Recent estimates state that over 64% of all searches on a mobile device originated from Google. When someone’s looking for a business or service on a mobile device, it’s reasonable to assume they’re looking for somewhere to spend their money NOW. They’re actively on the move, seeking a business that will meet their needs. Most people never look further than the first page, and more customers choose not even to look that far!
Over 90% of all business-related clicking happens in the first three listings.
For business owners, that means if you’re not at least on the front page, and ideally “above the fold” in the first five results, you’re unlikely to be seen at all, never mind chosen as the right provider to serve a given customer—even if your business would be perfect for them! Also, bear in mind that Mesa is, among other things, a tourist destination. People come here for the scenery, the history and to spend money. Even if you’ve conquered the local, day-to-day business market, attracting the eyes of tourists, visitors and people just passing through can put your business on another level entirely.
Question: How do I choose a good Mesa SEO agency? –Vivian, Mesa, AZ
Answer: There are plenty of good Mesa SEO agencies in Mesa that do a great job of delivering exactly what they promise. The problem is, unlike many other professions, anyone can bill themselves as a Mesa SEO expert, SEO consultant or internet marketer and be largely unchallengeable. When looking for an SEO company in Mesa AZ, here are some questions you should ask:
How quickly can you get me results?
This is, in a way, a trick question. Reputable SEO companies will never promise or guarantee results, just because SEO strategies may have to change overnight because of unexpected major changes to algorithms and how they evaluate websites to decide who gets presented at the top. If you have an SEO firm promising you an SEO campaign that will get you to the top of the search pages quickly, you should be very skeptical. At best, this means they probably don’t really understand the technical SEO aspects at all and think SEO is easy to do. At worst, it means they’re using shady strategies such as buying backlinks, using “spun” content that doesn’t read well on the page, or using hidden and invisible text to “stuff” the page with keywords that don’t have anything to do with the actual intent of your website. All of these signals will get your website to the top of the results quickly, sure—but they will also likely get your website penalized at best and permanently blacklisted, or banned, from search engines! Online Advantages never guarantees overnight results, but we do guarantee a superior internet marketing experience by getting you a toehold in the web markets you most need to reach.
What else do you do besides SEO?
This is one area that really sets Online Advantages apart. We are a Google trusted partner, which means we have met or exceeded Google’s rigorous standards and certification process for various aspects of online marketing. Some of the services we offer include:
- Accessible web design and development
- Bespoke app development
- Complete marketing campaigns
- Creative content strategy development and execution
- Email marketing
- Free and paid advertising options
- Google 360 tours of your business
- Graphic design
- Keyword research
- On page optimization and high-speed optimizations to deliver a better user experience
- Pay per click (PPC) management
- Public relations, including press releases
- Reputation management
- Video production
- Web developers
- Website architecture
- Website design
- Websites and SEO hosting
- And much more!
If your current internet marketing agency doesn’t offer all these services at the minimum, look at how much you’re paying them. Then contact Online Advantages to find out how you can save money on the front end, get a better return on investment on the backend and still get the top digital marketing results you and your business deserve!
Do you have a portfolio of other people and businesses you’ve worked with for their SEO needs?
Just because someone doesn’t have twenty pages of testimonials doesn’t mean they don’t know their business—but in today’s world, hearing straight from the mouths of people who’ve used services in the past and got a great result is everything. This isn’t necessarily a red flag, but when you’re looking for someone to optimize your website or help you roll out a completely new brand from the ground up, why would you settle for someone who doesn’t have an established track record of excellence with business owners you can actually email or call and talk to personally?
These are just a few questions everyone should ask at the outset, and of course, there are more that lead from these questions and the answers you get to them. The point is, when you’re looking for the best SEO experts, it pays to ask around and make sure the Mesa SEO agency you end up going as your trusted business partner with is actually up to the job of making your website do what it’s supposed to: getting you outstanding results, real solutions and above all the performance you and your customers should always be able to expect!
Question: Someone told me that long-form content is bad SEO. Were they right? –Lorraine, Mesa, AZ
Answer: Whoever told you this was misinformed, to put it kindly. Many professional SEO marketers think any content longer than you could read in a TikTok video is too long to be useful for audience targeting and conversions. They base this on the success of Twitter, TikTok, and short-form sites like Vine, back when that was a thing.
In reality, content is still king, and counterintuitively to people who believe long-form content is dead, Google says the ideal length for a long-form article is between 700-2000 words on average!
Video never did become the major player and 800lb gorilla of marketing that think pieces written by the respected minds of marketing in 2015 suggested it would be. For evidence of this, consider the very fact you’re reading these words! Sure, we could have put this in a video blog, but not everyone needs or wants their information conveyed that way.
Another point to consider is, the entire Internet begins and ends with words. Keywords, anchor text, search queries, video scripts, and even the arcane language Mesa web developers use to generate their web designs—all words! Of course, there may come a day in the far-distant future when everyone can just blink, think and get results to their queries without using words at all, likely involving cybernetic implants directly into the brain, and words will become more or less obsolete. But until that happens, words, language and direct input into search engines will continue to be the way for savvy business owners to attract business. If your Mesa web designers and marketing experts are telling you otherwise, this should be treated as a red flag that you’re talking to someone who, at best, has information that’s out of date and hasn’t kept up with trends. At worst, you’re dealing with someone who has no idea how SEO works and is probably not positioned to get you the results you want!
Question: What’s an accessible web design, and why is it so important? –Brock, Mesa, AZ
Answer: A good Mesa web design company can tell you that accessible web design includes all the optimizations your website needs to be useful to the people who need it, including people who are visually or hearing impaired. But this is only the start! Just because your website looks great and has accessible functionality that allows people with disabilities to access and use it properly on a laptop doesn’t necessarily mean it will perform as expected across platforms, such as when you access it on a smartphone or tablet using the same browser.
Accessible web design isn’t just important to allow more potential buyers to benefit from the information of your website, although this is by far the most crucial reason. Search engines also look at accessibility as a surprisingly powerful authority ranking factor for sites, and it could well be a make-or-break factor when the algorithms determine which site gets more visibility and which one to suggest users visit! Because of this, one of our key recommendations is that you make sure the people you paid to bring your website up to date understand why accessible web design is so vital for giving you the chance to convert visitors to paying customers!
Question: My small business has been getting by with press releases, email marketing campaigns, and posts on Facebook, Pinterest, and Instagram, but I feel like we’re not really coming across as professional. Can you help?
Answer: Having a successful social media marketing campaign plan already in place puts you miles ahead of many clients we’ve started with over the years. It’s great that you’re using social media as a platform for direct contact with potential customers, and we certainly wouldn’t suggest you stop that because social media is one of the most powerful and most overlooked potential profit centers a business can have.
With that said, if you’re really serious about building a strong relationship with your customer base properly and in a way that will last, it’s quite critical to make sure when your prospective clients come to your website, they get quality results and reliable information that offers an actual solution to their pain points.
It’s equally imperative that make sure your site is optimized to get maximum attention from search engines, so you can get your message out to more of the people who need to hear it and set yourself and your business up for success. At Online Advantages, we work hard to deliver tailored SEO campaigns that work with your website and your social media platform to boost your visibility, to improve your rate of site traffic conversions and most importantly to solve real problems for real people so you become the authority in your field!
Question: Does online reputation management really affect my business? –Tyson, Mesa, AZ
Answer: Have you ever written a review on Yelp!, Angie’s List or Google? If you have, then you participated in shaping the online reputation of a business. The fact is, search engines do look at review sites like these and others when deciding which pages will be ranked in what order and why. Here’s the kicker, and something we know that a lot of other consulting companies either ignore or don’t realize: it can take as many as 5-10 good reviews to offset just one bad one! This simple but critical concept is why, when choosing an SEO company Mesa trusts, you can’t take chances that the SEO provider you select will ignore the importance of your online reputation to help connect you with potential clients—or leave them buying from your competition, with huge costs to you and your company!
Question: No one ever seems to talk about Bing or Yahoo anymore. Why is that? Aren’t they search engines too? –Towanda, Mesa, AZ
Answer: Yes, Bing and Yahoo still search are engines. The reason people rarely discuss once-dominant brands like Bing, Yahoo, Yandex, and other search engines is that, to put it bluntly, they’re essentially irrelevant in today’s marketplace. We don’t say, “Bing it” or “Yandex it” when we’re telling people to look up information, we say, “Google it!” Since Google has captured over 90% of all the search engine traffic on the planet, most experienced internet marketing agencies focus on Google. This is only natural because Google’s best practices, algorithms, and tools like Local Search which emphasize local SEO have shaped the performance and user expectations of search engines to such an extreme degree that it’s just not reasonable to not prioritize optimizations for results on Google. So, while a number of other search engines do of course exist, from a Mesa SEO standpoint they don’t really matter until someone comes along with a serious viable competitor to Google. While we won’t say that will never happen, simply because of how radically the search engine landscape has changed in the past five years, it seems unlikely in the foreseeable future.
If you’re looking for reliable Mesa search engine optimization experts who can help your business grow from a guppy to a shark with sustainable results that will help you achieve and keep dominance in your niche, Online Advantages is here and ready to help! From Scottsdale, Gilbert, and Mesa to Chandler, Tuscon, and Phoenix SEO, from Florida to Alaska, Online Advantages’ holistic approach to internet marketing means whether you run a real estate office or a busy chain of fast food places, we have the knowledge, skill, experience, and expertise to craft a customized marketing plan that will get you more eyes, more clicks—and above all, more revenue!
